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Guides

The tools compute positions; these guides walk the reasoning around them — what the reported-sales data actually shows, where the documented scams are, and what no model can tell you. The standard is the same as the tools’: every claim traced to a source, every judgment call labeled as one, and a free tool paired with each guide so you can run your own numbers.

JUL 2026How to Bid on a Domain Auction Without Losing Your Head (or Your Budget)Auctions aren't offers — proxy bidding, a countdown clock, and unknown competing bidders change the decision. How to set a ceiling before the clock starts, why the backlink question comes before the price question, reading the bid calculator's position bands, and a pre-bid checklist.Read guide →JUL 2026How to Respond to an Unsolicited Offer for Your DomainSomeone emailed offering to buy your domain. Before you answer: the scam pattern to rule out first, how to find the defensible number, what each offer position actually means, and the mechanics of a safe sale — every judgment call labeled.Read guide →JUL 2026When to Let a Domain Expire (and When Renewal Is Worth It)Renewal is the domain decision you make every year, mostly on autopilot. The expected-value arithmetic, the three traps that renew bad domains, what actually happens after you stop paying — grace, redemption, the drop — and a one-hour yearly audit.Read guide →JUL 2026How Domain Escrow Actually Works (and How to Spot a Fake)Escrow solves the trust problem in a domain sale: the name moves only after the money is secured, and the money releases only after the transfer is verified. The five steps, why the order of operations is the entire product, and the fake-escrow scam that inverts it.Read guide →JUL 2026Choosing .com vs .io vs .ai for a Startup — What the Sales Data SaysMost TLD advice is branding vibes. This is the other half: measured resale medians per extension (the same word sells at ~4× more on .com than .io), the ccTLD risks nobody mentions, and a decision procedure that uses data where data exists.Read guide →JUL 2026How to Triage a Domain Portfolio (Before You Appraise Every Name)A portfolio of hundreds of domains doesn't get appraised one at a time. How to read a bulk pass's breakdown and confidence grades, why the portfolio sum is a sum and not a liquidation value, what triage still can't tell you, and a one-hour script for reviewing a large list.Read guide →JUL 2026How to Read a Domain Sale Comp (NameBio, DNJournal, and What a "Comparable" Means)A comp is a reported sale, not a price tag on your domain. What NameBio and DNJournal each actually cover, why the reported price is gross not net, why some comps are self-reported and unverified, what makes one comp actually comparable to your domain, and a checklist before you cite one in a negotiation.Read guide →JUL 2026How to Tell If a Domain Is Worth Its Asking Price (A Buyer's Guide for Founders)You found the name for your company and it's listed for sale at a price with no explanation attached. The buyer-side mirror of our unsolicited-offer guide: how to get a defensible range before you counter, the marketplace tactics that inflate asking prices, and when paying above the range is still the right call for a brand.Read guide →JUL 2026How to Choose Between Domain Name Candidates (What Data Settles, and What It Can't)You have a naming shortlist and no way to rank it. What the sales data can actually settle — class, extension, and resale range — why two decent candidates usually tie on the numbers, and a decision procedure for the judgment half that no appraisal model can run for you.Read guide →JUL 2026How to Value a Domain Name Yourself (The Same Five Steps Any Honest Appraisal Runs)You don't need a tool to appraise a domain — you need a method. Classify the name, pull real comps, adjust for the extension, pick the right side of the wholesale-retail split, then discount for what the data can't see. Every step by hand, with sources — and where an automated appraisal fits in.Read guide →JUL 2026What a Domain Is Actually Worth (and Why Every Appraisal Disagrees)There is no true price for a domain — only distributions of reported sales and the buyer in front of you. Wholesale vs. retail, medians vs. averages, the ~$100 reporting floor, and how to sanity-check any appraisal, including ours.Read guide →JUL 2026Why Domain Appraisals Diverge (and Which Tool's Answer to Trust)Different appraisal engines draw from different comp pools and apply different weights — this guide explains why the numbers disagree, what each tool is actually measuring, and when wide divergence signals a domain outside any tool's reliable range.Read guide →JUL 2026The Backlink Audit Every Domain Buyer Should Run Before Making an OfferAn appraisal range tells you nothing about a domain's link history — you could inherit strong SEO equity or a manual penalty. This guide walks through the backlink audit that reframes what any appraisal number actually means before you commit to a price.Read guide →JUL 2026Shill Bidding at Domain Auctions (How to Spot It and What It Means for Your Max Bid)Some auction platforms let sellers place bids on their own listings. This guide explains how to detect shill bidding patterns and what that means for setting a defensible maximum bid when demand may be artificial.Read guide →AUG 2026When a Domain's Renewal Fee Is Actually a Buy-In for Speculative ResaleStandard renewal math assumes you're holding or monetizing passively — but speculative portfolios run on a different model where a small annual cohort sells at a large multiple of the fee. This guide reframes the expected-value calculation for that scenario.Read guide →AUG 2026The Grace Period Arbitrage: Recovering Domains After They Expire (and When It's Worth It)A domain doesn't vanish at expiration — the grace period and redemption window give you time to recover it, but the fees escalate fast. Here's how to calculate whether retrieval is worth it against appraised value.Read guide →AUG 2026ccTLDs vs. gTLDs: The Regulatory Risk Nobody Mentions Until It's Too LateCountry-code TLDs like .ai, .co, and .io carry geopolitical and regulatory exposure that standard appraisals don't price in. This guide maps the actual risks — domain seizure, registry collapse, legal barriers — and what they mean for holding and resale decisions.Read guide →