JUL 2026How to Bid on a Domain Auction Without Losing Your Head (or Your Budget)Auctions aren't offers — proxy bidding, a countdown clock, and unknown competing bidders change the decision. How to set a ceiling before the clock starts, why the backlink question comes before the price question, reading the bid calculator's position bands, and a pre-bid checklist.Read guide →JUL 2026How to Respond to an Unsolicited Offer for Your DomainSomeone emailed offering to buy your domain. Before you answer: the scam pattern to rule out first, how to find the defensible number, what each offer position actually means, and the mechanics of a safe sale — every judgment call labeled.Read guide →JUL 2026When to Let a Domain Expire (and When Renewal Is Worth It)Renewal is the domain decision you make every year, mostly on autopilot. The expected-value arithmetic, the three traps that renew bad domains, what actually happens after you stop paying — grace, redemption, the drop — and a one-hour yearly audit.Read guide →JUL 2026How Domain Escrow Actually Works (and How to Spot a Fake)Escrow solves the trust problem in a domain sale: the name moves only after the money is secured, and the money releases only after the transfer is verified. The five steps, why the order of operations is the entire product, and the fake-escrow scam that inverts it.Read guide →JUL 2026Choosing .com vs .io vs .ai for a Startup — What the Sales Data SaysMost TLD advice is branding vibes. This is the other half: measured resale medians per extension (the same word sells at ~4× more on .com than .io), the ccTLD risks nobody mentions, and a decision procedure that uses data where data exists.Read guide →JUL 2026How to Triage a Domain Portfolio (Before You Appraise Every Name)A portfolio of hundreds of domains doesn't get appraised one at a time. How to read a bulk pass's breakdown and confidence grades, why the portfolio sum is a sum and not a liquidation value, what triage still can't tell you, and a one-hour script for reviewing a large list.Read guide →JUL 2026How to Read a Domain Sale Comp (NameBio, DNJournal, and What a "Comparable" Means)A comp is a reported sale, not a price tag on your domain. What NameBio and DNJournal each actually cover, why the reported price is gross not net, why some comps are self-reported and unverified, what makes one comp actually comparable to your domain, and a checklist before you cite one in a negotiation.Read guide →JUL 2026How to Tell If a Domain Is Worth Its Asking Price (A Buyer's Guide for Founders)You found the name for your company and it's listed for sale at a price with no explanation attached. The buyer-side mirror of our unsolicited-offer guide: how to get a defensible range before you counter, the marketplace tactics that inflate asking prices, and when paying above the range is still the right call for a brand.Read guide →JUL 2026What a Domain Is Actually Worth (and Why Every Appraisal Disagrees)There is no true price for a domain — only distributions of reported sales and the buyer in front of you. Wholesale vs. retail, medians vs. averages, the ~$100 reporting floor, and how to sanity-check any appraisal, including ours.Read guide →